China is a huge laboratory of innovation, says retail expert Angela Wang, and in this lab, everything takes place on people’s phones. Five hundred million Chinese consumers — the equivalent of the combined populations of the US, UK and Germany — regularly make purchases via mobile platforms, even in brick-and-mortar stores. What will this transformation mean for the future of shopping? Learn more about the new business-as-usual, where everything is ultra-convenient, ultra-flexible and ultra-social.
This talk was presented at a TED Institute event given in partnership with BCG.TED editors featured it among our selections on the home page. Read more about the TED Institute.